Our Story
Built on Family. Driven by Mindset. Worn with Purpose.
From the Heart of a Mom
"This all started with a dream of having a big family. My husband and I are high school sweethearts, and from day one we’ve been competitive about everything. We couldn’t wait to be surrounded by kids who’d join in on the competition, filling our house with love, laughter, a little trash talk, and that kind of chaos where everyone’s in each other’s business, but the love runs deep. As the boys grew, I realized how different each one was, and my role became clear: to meet them where they are, help them push through their struggles, and grow, not just as athletes, but as brothers, students, and young men. Around here, support is everything. Even in the mess and madness, we show up for each other. Because when you know your family’s got your back, the work you do on your own becomes something so much bigger."
"Because every mom wants her kids to see the greatness she already sees." ~Jaclyn
A Father’s Drive
“Sports have always been our language. From the beginning, it wasn’t just about training on the field, it was about training the mind: discipline, mindset, perseverance. Sports may end at some point, but life doesn’t. And the same mindset that drives you to outwork the competition on the field is what fuels success in school, in work, in relationships, and in life. That’s the real win: the persistence, the grit, and the quiet confidence that comes from knowing you put in the work."
“Because every dad wants his kids to stand tall when life gets tough.” ~Jet
Where Brotherhood Begins
"When we wear SteeleBroz, we feel confident. It’s about putting in the work, having fun with our brothers, and always showing up, on and off the field/court. This isn’t just clothing... it’s who we are and what makes our family and this brand we've created different.”
“Because my brothers see the real me, and they still cheer the loudest.” ~Stryker